CONNECTING CREATIVES, BRANDS, AND CULTURE
A COMMUNITY PROJECT AND WEBSTORE PLATFORM BY CSTHELABELPOP-UP PFW
Paris. June 25–27.
4 brands from our global community
A coffee installation and collaboration
Launch and activation energia+
BY___CS drop 001
DON'T MISS OUT!
BY___CS DROP ONE
BY___CS is a uniform for creative souls, by CSTHELABEL. The garments are designed to create a wearable identity that connects and represents our global community of creative souls.
BY___CS
001
Umut I @umut_ck
CSTHELABEL means community to me. During Paris Fashion Week, I had the chance to meet the team and other creatives from different countries while shooting for PUMA. Despite our different backgrounds, we connected instantly through our shared passion for creativity. That feeling of belonging, inspiration, and genuine connection is what CSTHELABEL means to me.
Muul I @whoismuull
CSTHELABEL feels like people really creating from their own world and lifestyle instead of following what everybody else is doing. It feels personal, raw and natural. Like a community of people building their own identity through what they live, wear, create and experience every day. That’s what makes it feel real to me.
ABOUTUNLOCK YOUR ENERGY
We believe sport unlocks something inside you. energia+ is a community project and athleticwear brand designed for everyday athletes who unlock their energy through an athletic way of living.
CREATIVE SOULS ED.02
A creative souls campaign always starts by searching for creatives in our community to collaborate with. With this campaign format, we want to shine a light on the creative souls who shape what CSTHELABEL stands for. Next up, we link up with them in the city. This time, we strolled through the streets of Paris, connecting and getting to know each other. This campaign has one central question: “What does being a creative soul mean to you?” For ED.02 of this campaign concept, we partnered with Puma for their new Suede shoe. A sneaker that ruled the streets in the ’90s. We used that energy to shoot this community-first campaign movie.
Featuring Mars, Maëlie, Romain, and Umut.
This is more than a campaign.
It’s a reflection of what we believe in.
Video